Forging a feel-good grassroots program

McDonald's coffee graphic


After recently relaunching the McCafé® brand, McDonald’s wanted to reconnect with customers in a purposeful way, as well as boost their coffee credibility and quality perception while inspiring an emotional connection with the brand.​

smiling woman


tms capitalized on the launch of the Good is Brewing campaign to create a feel-good, grassroots program that connected customers in an authentic way.​

younger man pushing an older man in a wheel chair


tms developed a breakthrough social and digital engagement that inspired customers to nominate friends, family, and neighbors they saw doing good for a chance to win McCafé® for life.​

mobile screens


50,000 People
1.3 Million
total impressions

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