Case Studies
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McDonald’s | Winning Sips
Getting customers bubbling with excitement
![](https://www.tmsw.com/wp-content/uploads/doublepeel.webp)
McDonald’s | Digital MONOPOLY
Driving digital transformation with the UK’s most successful prize program
![](https://www.tmsw.com/wp-content/uploads/image-2023-11-19T132604.459.webp)
McDonald’s | Artist Residency
Creating a one-of-a-kind experience for modern tastemakers
![](https://www.tmsw.com/wp-content/uploads/image-2023-11-19T131603.852.webp)
McDonald’s | Double Peel MONOPOLY
Doubling the appeal of the UK’s biggest prize promotion
![](https://www.tmsw.com/wp-content/uploads/mccafe2.jpg)
McDonald’s | McCafé® rebrand
Modernizing McCafé®
![](https://www.tmsw.com/wp-content/uploads/image-82-e1700560527526.webp)
McDonald’s | Coast-to-Coast MONOPOLY
Boosting the momentum of a long-standing program
![](https://www.tmsw.com/wp-content/uploads/image-73.webp)
McDonald’s | Trick. Treat. Win!
Boosting brand love with an exciting promotion
![](https://www.tmsw.com/wp-content/uploads/image-26.webp)
McDonald’s | Macca’s Mini Games
Offering bite-size entertainment within the McDonald’s app
![](https://www.tmsw.com/wp-content/uploads/image-19.webp)
McDonald’s | McCafé® Be a Brew-Gooder
Forging a feel-good grassroots program
![](https://www.tmsw.com/wp-content/uploads/image-2023-11-21T105802.644.webp)
McDonald’s | Surprise Alarm
Bringing McDonald’s Breakfast to Asia
![](https://www.tmsw.com/wp-content/uploads/image-11.webp)
McDonald’s | Fiber Cup
Driving McCafé® sustainability efforts
![](https://www.tmsw.com/wp-content/uploads/image-7.webp)
McDonald’s | Smart Sourcing
Cutting operational supply costs through smart sourcing
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McDonald’s | Tail-Spend
Tackling tail-spend to unlock savings