Case Studies
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McDonald’s | Happy Meal® Readers
Fueling young minds with aspirational stories one Happy Meal® at a time

McDonald’s | Winning Sips
Getting customers bubbling with excitement

McDonald’s | Digital MONOPOLY
Driving digital transformation with the UK’s most successful prize program

McDonald’s | Artist Residency
Creating a one-of-a-kind experience for modern tastemakers

McDonald’s | Double Peel MONOPOLY
Doubling the appeal of the UK’s biggest prize promotion

McDonald’s | McCafé® rebrand
Modernizing McCafé®

McDonald’s | Coast-to-Coast MONOPOLY
Boosting the momentum of a long-standing program

McDonald’s | Trick. Treat. Win!
Boosting brand love with an exciting promotion

McDonald’s | Macca’s Mini Games
Offering bite-size entertainment within the McDonald’s app

McDonald’s | McCafé® Be a Brew-Gooder
Forging a feel-good grassroots program

McDonald’s | Surprise Alarm
Bringing McDonald’s Breakfast to Asia

McDonald’s | Fiber Cup
Driving McCafé® sustainability efforts

McDonald’s | Smart Sourcing
Cutting operational supply costs through smart sourcing