Boosting the momentum of a long-standing program

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Monopoly Coast to Coast
Monopoly Coast to Coast

Opportunity

Find a compelling way to drive sales, guest counts, and digital engagement from a successful long-standing program. 

peeling a sticker off a cup
peeling a sticker off a cup

Approach

Our research showed that guests were getting tired of collecting duplicate game stamps. With the intent of driving renewed excitement in stamp collecting, we gave every game stamp additional value online.​

treasure chest
treasure chest

Outcome

Within tms’s digital experience we introduced the Bonus Chest. With every 5 game stamps entered, the Bonus Chest unlocked up to 8 exclusive partner discounts. We continued to exceed sales, guests counts, and check benchmarks from the previous year. Additionally, the game website continues to see high engagements with all aspects of the game.

burger box
burger box
McDonald's prizes
McDonald's prizes
McDonald's store front with monopoly decor
McDonald's store front with monopoly decor
Coast to Coast mobile app
Coast to Coast mobile app

Results