Creating a one-of-a-kind experience for modern tastemakers

McDonalds clay sculptures

Opportunity

We had the chance to reinvigorate classic menu items through launching McDonald’s first Artist Residency ​program and driving cultural relevancy for one of the world’s most loved brands.

McDonalds Cactus Plant Flea Market

Approach

Working in tandem with McDonald’s agency partners, tms helped amplify the brand’s place in culture by creating a program that connected the brand with today’s leading creatives — a fresh way to promote classic menu items. Known for its designs that feature an array of characters, Cactus Plant Flea Market has a niche place in the cultural zeitgeist and was the perfect partner to kickstart the program. Tapping our collective marketing and sourcing expertise, we turned heritage characters into highly-sought-after premium collectibles. Not only did we design the figurines themselves, but we also developed retail, packaging, and omni-channel assets.

Happy meal with toys

Outcome

This program outperformed projections across many key objectives, including average check amount and units sold, netting ​out to an early end to the program due to depleted supplies generated from high popularity. The ​successes of this program outweighed previous Famous Orders/Big Bet campaigns for the brand. The program also garnered high levels of attention and positive mentions from traditional and social media.

Yellow artist residency figurine being removed from bag

Related Case Studies

adidas | made Originals

Remixing the past to create the future
  • adidas
+ 4 4 more

Samsung | Tribe

Solidifying Samsung Galaxy as the go-to brand for mobile gamers
  • Samsung
+ 3 3 more

McDonald’s | Coast-to-Coast MONOPOLY

Boosting the momentum of a long-standing program
  • McDonald’s
+ 4 4 more
Loading...

Modernizing McCafé®

McCafe rebrand illustrations

Opportunity

tms sought to refresh the McCafé® bakery packaging to match the brand’s updated visual identity. It was essential we conveyed that the coffee experience at McDonald’s was simple and uncomplicated with bold graphics that complement the McCafé ® branding.​

packaging closeup

Approach

tms rebranded McCafé® packaging by leveraging the McDonald’s signature gold color scheme and coupling it with simple, playful designs to signal a “gold standard” experience and quality that the customer can trust.

McCafe meal

Outcome

We refreshed the existing suite of McCafé® packaging, producing a modern and cohesive 12-piece packaging system that included bakery and coffee products.

McCafe breakfast spread

Related Case Studies

Samsung | Tribe

Solidifying Samsung Galaxy as the go-to brand for mobile gamers
  • Samsung
+ 3 3 more

McDonald’s | Coast-to-Coast MONOPOLY

Boosting the momentum of a long-standing program
  • McDonald’s
+ 4 4 more

McDonald’s | Artist Residency

Creating a one-of-a-kind experience for modern tastemakers
  • McDonald’s
+ 8 8 more
Loading...

Boosting brand love with an exciting promotion

Opportunity

Noticing a pattern of decreasing visits to its restaurants during the month of October, McDonald’s wanted to introduce a month-long program that would tempt customers back. We made it our objective to turn that around by crafting an experience that drove guest counts, reinvigorated sales, and boosted brand affinity.​

trick treat win

Approach

tms put a new twist on the standard sweepstakes promotion with an exciting Halloween campaign that drove guests back into stores.​

woman putting up pictures

Outcome

We developed a bold program called “Trick. Treat. Win!” which leveraged a timely Halloween theme and a chance at instant-win prizes to delight customers. And for the first time ever, our program gave customers the opportunity to choose the prizes they won. As well as owning the campaign strategy, our creative identity featured across stores, digital channels, and the campaign packaging.

mobile app

Results

1.3 Billion
sweepstakes entries
4.1 Million
app downloads

Related Case Studies

adidas | made Originals

Remixing the past to create the future
  • adidas
+ 4 4 more

Samsung | Tribe

Solidifying Samsung Galaxy as the go-to brand for mobile gamers
  • Samsung
+ 3 3 more

McDonald’s | McCafé® Be a Brew-Gooder

Forging a feel-good grassroots program
  • McDonald’s
+ 2 2 more
Loading...