Monopoly at McDonald’s is back for its second year in a row after a successful return to the U.S.* This time, the game is even simpler to follow, and we’ve supercharged the digital experience to make it especially exciting with even more fan-favorite prizes.  

At its core, the 2026 program preserves the straightforward journey that players already know and love: peel, then scan for a chance to win. Instant win food and points are redeemed seamlessly in-app, while property pieces fuel gameboard progression. We also introduced a new Chance Card which unlocks interactive gameplay opportunities, adding an extra layer of surprise, engagement, and prize-winning potential along the way. 

To bring Monopoly at McDonald’s to life, tms delivered an integrated retail and digital experience designed to seamlessly educate customers, build excitement and winner believability, and drive loyalty. tms’ approach leverages a mix of best practices from past years of delivering this iconic program, while combining key insights learned from the 2025 launch.  

Our embedded packaging agency, Boxer Brand Design, designed the full suite of packaging including cold cups, paper bags, and clamshells. The packaging highlights the iconic Mr. Monopoly along with instigator messages to motivate play, game play instructions, and illustrations of major prizes up for grabs.  

tms also negotiated all prize partnerships with major brands to deliver real value for customers. Reinforcing the brand’s commitment to delivering value in a challenging economic environment, McDonald’s is offering up additional prizes like $10K every day, $50K towards student debt pay down, and even a $1 million prize. 

The program goes runs through November 1 or while supplies last.  

Interested in learning how tms can help your brand leverage gamified experiences to boost customer engagement and loyalty? Explore our solutions or get in touch.  

*No purchase necessary. Purch. will not improve chances of winning. Monopoly Game at McDonald’s open to residents of 50 US/DC 18+, opted in to Rewards & registered for Game in the McD’s App. Get Game Piece with purchase of elig. item (while supplies last) beginning at 12:00:00 a.m. local time (“LT”) on 10/6/26, until 11:59:59 p.m. LT on 11/1/26. Purchase an elig. item via McD’s App or using Rewards code until 11:59:59 p.m. LT on 11/1/26 and receive a Bonus Chance Card in the McD’s App, ONLY IF you 1st register for Game BEFORE ordering. Subj. to Official Rules avail. in McD’s App & at playatmcd.com. Request a Game Piece without purchase via mail starting 9/22/26 for receipt no later than 11/2/26 by mailing a self-addressed, stamped (not metered) envelope in a postage-paid (not metered) envelope to: Monopoly Game at McDonald’s Game Piece Request, PO Box 4006, Dept. S9851, Grand Rapids, MN 55730-4006 (VT residents may omit return postage). Limit one request per outer envelope. Each request gets 1 Game Piece (with 1 play in Chance Card Game). Max 8 Game Piece Code entries & 8 Chance Card Game plays per day (based on ET). Chance Card Game play ends 11:59:59 p.m. LT on 11/8/26. Prize Claim Deadline is 11:59:59 p.m. LT on 11/22/26. See rules for full eligibility/entry/prizes & ARVs/odds of winning/deadlines. 1:5 odds to win, mostly food prizes; Chance Card Game odds determined by time of in-App play. Prizes diminish & odds change as prizes won. Limit 1 McD’s App account & 1 Game registration/person. Void where prohib. Sponsor: McDonald’s USA, LLC, 110 N. Carpenter St., Chicago, IL 60607. MONOPOLY TM, ® & © 2026 Hasbro 

The World Menu Heist has returned to McDonalds, this time with a Duolingo partnership to take MyMcDonalds Rewards (MMR) international. The new menu takes UK customers’ tastebuds on a journey with McDonald’s menu items from around the world. The campaign runs from September 22 – November 16.  

tms and McDonald’s have worked together to align the MMR loyalty program to a new brand approach: Unashamedly McDonald’s. The strategy requires partnerships that elevate the campaign moment and give customers rewards that feel worth the hype. Partnering with Duolingo creates sustained engagement for World Menu Heist by launching mid-way through the campaign. The partnership elevates the campaign moment by getting customers to crack the code to earn 3-months of Super Duolingo. 

From October 20, customers can crack the code by logging in to the McDonald’s app and redeeming the offer by spending 2,000 MMR points. The unique code gives them 3-months of Super Duolingo so customers can keep learning. It also unlocks special practice areas to help fix past learning errors. 300,000 codes are available throughout the promotion while stocks last. 

Menu items from the second World Menu Heist reveal will be available until November 16, including the Peach McFizz from Singapore, the Chicken McWings & Szechuan Sauce from China, the McExtreme from Spain, and the Twix McFlurry from Germany. 

Looking to create brand partnerships that deepen customer engagement and deliver more value through cultural relevance? Explore how tms can help your brand. 

McDonald’s is forming an exciting and unlikely partnership for its latest Happy Meal by bringing together the worlds of SpongeBob SquarePants and ONE PIECE, launching on September 15 in the U.S.  

As lead agency, tms played a pivotal role in forming the partnership between the licensors and bringing the campaign to life by delivering the visual identity, strategy, retail experience, digital gameplay, packaging, and toy design and sourcing.  

The SpongeBob SquarePants x ONE PIECE Happy Meal invites customers to embark on the ultimate treasure hunt united under the Golden Arches. While the two animated series differ, tms tapped into the common thread of adventure and love of the pirate life to bring them together. By pairing SpongeBob SquarePants’ family-friendly familiarity with ONE PIECE’s adventure-led fandom, the collaboration gives Happy Meal a way to connect with Gen Alpha and Gen Z fans simultaneously. 

The Happy Meal features 15 collectible SpongeBob SquarePants x ONE PIECE toys for U.S. markets, designed and sourced by tms, which pair a SpongeBob SquarePants character with a ONE PIECE-inspired outfit, such as SpongeBob SquarePants x Luffy and Squidward x Sanji. The ship component of the toy is detachable, allowing fans to mix and match their characters, transforming play into a unique customizable experience.  

Inside McDonald’s restaurants, tms developed a vibrant retail kit designed to immerse customers in the underwater adventure by leveraging the character illustrations. The dual-sided Happy Meal box features SpongeBob SquarePants and ONE PIECE artwork, keeping in theme with retail elements while showcasing both partners in a bold manner. 

tms designed the digital gameplay to extend the Happy Meal outside of restaurants and deepen the treasure quest theme – to play, customers must scan the code on their toy or Happy Meal box. Customers can then choose a unique character and navigate around on a ship to collect treasure in the sea, accessible on happymeal.com or in the McDonald’s app. 

Chantal Page, Senior Strategy Director at tms: “The partnership tms formed between SpongeBob SquarePants and ONE PIECE allow McDonald’s to tap into multigenerational fandoms and appeal to parents and kids in different ways. By finding shared truths between the distinct franchises, we were able to create a Happy Meal that feels more like an immersive treasure hunt rather than a staple menu item.” 

The Happy Meal will be available in the U.S. until October 19 and has already launched across select markets worldwide – the rollout will continue in Europe and Asia through 2026, available in 70 total markets. 

Learn how tms creates connected brand experiences across strategy, retail, digital, packaging, and more by exploring our solutions.

tms has partnered with McDonald’s once again to create a new meal that rewards everyday superheroes with a collectible pick me up for the “Spider-Man Brand New Day Exclusively in Theaters Meal”. 

The campaign targets Gen Z by reflecting Spider-Man’s transition into adulthood – as Peter Parker leaves behind his teenage years to take on life as a full-time hero, he mirrors a generation learning to navigate their day job and everyday life. 

The new meal comes with one of four collectible toys, complete with an immersive retail experience. tms designed and sourced the collectibles to depict Spider-Man clocking off on the iconic Golden Arches of McDonald’s, hanging from his webs, or even relaxing in a hammock – the poses were exclusively designed in collaboration with Sony. tms designed and sourced the accompanying packaging that is available in select global markets to reflect the tone and action of the new movie with a bundle box, burger clam shell, cold cup, and takeout bag.  

To extend the campaign beyond the meal, fans can also redeem points for merchandise like Spider-Man branded bucket hats, socks, t-shirts, mugs, and towels – available only in select markets. 

To guide hungry fans to the new meal, tms created a full retail kit including banners, drive through reader board graphics, window posters, and more. 

Juliette Aroun, Senior Account Director at tms, said: “We know that culturally relevant collectibles and major brand partnerships resonate with Gen Z which is why we’re excited to see the meal launch over the summer. It’s been great collaborating with Sony and McDonald’s to bring this iconic and unique campaign to life.” 

The “Spider-Man Brand New Day Exclusively in Theaters Meal” runs in select markets across Europe and the Middle East beginning in July. The meal is running in tandem with the Spider-Man Brand New Day Happy Meal™ geared towards younger audiences – consisting of a 12 toy lineup and an engaging in-app digital experience running in over 80 markets. 

Learn how tms leverages our expertise across retail experience, product, and packaging to support the end-to-end development of McDonald’s other integrated campaigns like the Minecraft Movie Meal by reading our case study. 

To make McDonald’s a destination for tournament fandom during the FIFA World Cup 2026™ promotion, tms supported two integrated retail campaigns – The FIFA World Cup Meal and The FIFA x Squishmallows Happy Meal. These creative, fan-forward platforms turned mealtime into a collectible, culturally relevant experience for Gen Z and Gen A alike.

Turning everyday purchases into collectible experiences

The FIFA World Cup Meal featured six collectible cups globally and nine cups in the U.S. sourced by tms to invite repeat engagement. Each cup spotlights standout World Cup talent from the past and present – including David Beckham, Lamine Yamal, and more. Outside the choice of a 10-piece McNuggets with a limited-time Big Mac dipping sauce or Big Mac meal, the platform extended into breakfast with options including a Sausage Egg McMuffin or biscuit.

Alongside this campaign, tms facilitated a partnership between Jazwares and McDonald’s to support the introduction of a family-friendly collectible platform rooted in the idea that there’s a McDonald’s fan in everyone. We collaborated with McDonald’s and Squishmallows to design and source a lineup of 23 Happy Meal toys including core characters and mascots – availability varies by market.

Packaging and retail experience

Across both programs, tms helped shape how the campaigns came to life at retail to build visibility and excitement. For the FIFA World Cup Meal, tms’ embedded packaging agency Boxer Brand Design designed elements such as a golden fry box – a packaging item that is rarely modified – along with bundle boxes and sauce lids.

For FIFA x Squishmallows Happy Meal, tms supported a full retail kit including retail signage, a Happy Meal box featuring a goal and  ball perforations, plus extras like soccer court table decals that enhanced the in-restaurant experience.

Extending engagement through digital gamification

The Happy Meal extended play beyond the initial purchase with an interactive digital game that invited fans to create their own team of Squishmallows soccer stars and score goals. The experience connected physical collectibles with digital engagement in a simple, intuitive format that appeals to Gen A audiences’ love of gaming.

To bring both programs to life, tms leveraged our expertise across promotional product, packaging, and retail to create an experience that went beyond the meals themselves. Get in touch to see how we can support your next launch.

McDonald’s is launching the latest reinvention of its hugely popular Monopoly promotion for customers in Spain, giving players an entirely new way to play and choose  the prizes they really want.  

Created by tms and McDonald’s long-term partner, the new MONI MONI MONI Monopoly at McDonald’s promotion swaps the goal of collecting properties with currency, which can be banked in the McDonald’s app for the chance to win prizes.  

From 21 July to 31 August, McDonald’s promotional packaging will feature  game pieces, which when peeled, will reveal either an Instant Win prize or a denomination of MONI.  

Once customers have  banked enough MONI in their accounts, they can use it to “buy” a prize of their choosing – with new prizes dropping weekly.  

tms  hit on the idea of collecting money because of the feel-good factor that comes from holding a crisp pile of Monopoly notes in your hand, while the ‘MONI’ name is inspired by Spanish speakers’ playful adoption of the English word ‘money’.  

The Monopoly note is at the heart of the retail experience and promotional visuals, with  tms  reimagining it as a McDonald’s X Monopoly collaboration note as well as carrying the colourful designs across cold drink cups, McFlurry packaging and point-of-sale.   

Ben Parsons, Executive Creative Director at tms, said: “At its heart, this was about capturing the thrill of having money to play with. We brought that to life through bold vibrant visuals, cheerful collab moments and a prize pool packed with choice. That iconic stack of Monopoly cash instantly unlocks a sense of excitement, and by putting customers in the driving seat of their prizes, we’ve made winning feel even more fun. MONI  MONI  MONI is where McDonald’s generous, playful spirit meets the pure joy of Monopoly.”  

tms  also negotiated all the prizes and collaborated with the local agencies to develop the digital experience and retail activation.  Among the prizes MONI can be used to “buy”, are headphones, speakers, paddleboards as well as holidays and a year’s free car rental.  

See how tms has previously supported the global promotions, including Monopoly at McDonald’s return to the US. 

McDonald’s Worldwide Convention 2026 brought together franchisees, suppliers, and partners from across the globe for a week of collaboration, innovation, and celebration. 

Throughout the week, tms colleagues were on hand to showcase new programs, share ideas, and connect with members of the McDonald’s System. From FIFA World Cup 2026™ activations and sustainability innovations to award-winning work and fan experiences, WW26 was packed with memorable moments. 

Bringing the FIFA World Cup to life 

With the FIFA World Cup 2026™ just around the corner, Convention provided an exciting opportunity to showcase some of the programs set to engage fans around the world. 

From the World Cup Meal featuring collector’s cups and golden packaging to a global Happy Meal program spotlighting FIFA and Squishmallows, tms helped bring the excitement of the tournament to life on the Convention floor. 

As Worldwide Convention 2026 ended, we were proud to celebrate the partnerships, innovations, and achievements that made the week so memorable. Thank you to McDonald’s for bringing the global System together once again, and to everyone who helped make WW26 a success. 

McDonald’s is stepping into the world of Stranger Things for its latest Happy Meal, inviting fans to help “save McDonald’s” from the Tales of ’85 monsters. tms secured a partnership between McDonald’s and Netflix to bring the world of Hawkins into restaurants across the globe – from toy development to retail execution and digital gameplay, tms created an immersive end-to-end experience built for kids, families, and longtime fans alike. 

The heart of the campaign was centered around a simple fan truth: “McDonald’s is where I get to take charge” – that idea became the creative backbone of the campaign, where young fans are invited to take charge, fend off monsters, and become the heroes of the story.  

Digital game experience 

The adventure extended beyond retail into the app with the digital gameplay – by scanning a QR code on the Happy Meal box or toy, kids could choose a character, battle creatures across three themed levels, and ultimately save McDonald’s. The experience reinforced the campaign’s core message: fans are in control.  

Learn how we have previously supported global campaigns for McDonald’s, such as the Minecraft Meal. Interested in learning more about tms’ holistic marketing solutions, or how we can help your brand harness the power of partnerships? Get in touch.