The Friends Meal arrived at McDonald’s UK with support from tms
What happens after you buy a Friends Meal at UK McDonald’s this February? A fantastic tms-led post-purchase prize draw that turns fandom into repeat engagement!
Not only do customers who purchase a Friends Meal receive a collectible figurine, but they’re also invited to enter a prize draw for the chance to win something seriously special: a limited-edition set of four Friends mugs.
To enter, customers must complete a one-time email entry form after the first qualifying purchase – to enter again and increase their chances of winning, they just need to purchase another Friends Meal.
This promotion has been designed to reward loyalty while keeping the experience simple, seamless, and scalable.
Collaborating with the iconic franchise Friends allowed McDonald’s to tap into a whole new fandom – by creating a user-friendly digital experience and sourcing limited-edition collectibles, tms helped drive brand loyalty through memorable, repeat-worthy moments.
By shifting the excitement beyond the transaction, this campaign shows how post-purchase moments can drive sustained engagement and keep fans coming back for more.
Alongside the promotional mechanic, tms also managed the production of the collectible figurines and oversaw the licensor management for this campaign.
Learn how we have previously supported campaigns for McDonald’s to drive brand loyalty and engagement, such as Monopoly US.
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