SheCanCode spotlights Wendy Cotto for International Women’s Day
In honor of International Women’s Day and Women’s History Month, SheCanCode gathered perspectives from women and allies across the tech industry to comment on this year’s theme, “Give to Gain.”
tms’ VP of Analytics, Wendy Cotto, shared what the theme means to her and the importance of paying it forward to create opportunities for other women in STEM.
We all started somewhere. It’s important to me to pay it forward and provide opportunities and open doors for other women in STEM based on my own lived experience through networking, making introductions, finding training opportunities, mentoring, and serving as a sounding board. With tms’ ‘Together Means Stronger’ ethos, it’s rewarding to watch and support someone’s growth. Observing their accomplishments, which you may have played a role in at any point in their journey, is truly inspiring, which we can all use more of
Wendy brings 19+ years of experience across digital marketing, analytics, and measurement strategy – helping brands use data to answer critical business questions, while mentoring teams and fostering a collaborative learning environment.
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Biography
Wendy Cotto is a Digital marketing and analytics consultant, with 19+ years experience using data to answer marketing questions and solve marketing challenges. Wendy’s specialties include web analytics, site performance reporting and program evaluation, testing and optimization, social media measurement, and research including segmentation and brand/site surveys.
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