To celebrate T-Mobile Tuesdays 10^th anniversary, the brand is thanking members with a month of premium perks. In partnership with tms, this milestone moment has been transformed into a sustained, value-driven program built to drive ongoing engagement. The campaign launched June 2 and runs through the end of the month.

The 10-year anniversary builds on T-Mobile’s legacy of member appreciation with a series of high-impact rewards and experiences delivered through the T-Life app all month, every Tuesday. Members can access everything from significant cash prizes, including a sweepstake with a chance to win a $100,000 grand prize*, to exclusive branded merchandise and everyday savings from leading partners such as Pizza Hut, QDOBA, Shell, 7-Eleven, and Speedway.

tms played a critical role in shaping and activating the program, leading the overall creative platform and communications strategy behind Member Month. We partnered closely with T-Mobile to secure brand partnerships, while overseeing in-app execution to ensure a seamless member experience.

Central to this evolution is a newly redesigned Benefits tab in the T-Life app, delivering a more intuitive and personalized experience that reflects the next phase of T-Mobile’s loyalty program.

tms helps brands deliver loyalty programs that drive measurable impact – from strategic development to digital execution, we turn customer appreciation into extended engagement. Get in touch to learn more about our services.

*NO PURCHASE NECESSARY. Open to residents of the fifty United States, PR, USVI, and DC. 18+. 6/2/26 5:00am ET-6/9/26 4:59:59am ET. For full rules and to enter for a chance to win directly go to amow.tmobiletuesdays.com. Void where prohibited.

As part of T-Mobile Tuesday’s longstanding loyalty program, the brand is giving T-Mobile members something to cheer about: another full year of MLB.TV for free. Starting on March 24, 2026, at 5:00am ET and redeemable through March 31, 2026, 4:49am ET, members can get in on this exclusive annual perk. To make the deal even sweeter, T-Mobile is giving away free baseball caps, exclusively in select stores on launch day; while supplies last.

MLB.TV gives T-Mobile Tuesday members the opportunity to stream MLB games wherever they go, online or through the app, giving them access to the latest and greatest plays in baseball. Valued at $149.99 per year, the subscription comes at no cost for members who redeem the perk.

To bring this promotion to life, tms was responsible for the in-app execution – since the launch of T-Mobile Tuesdays, we’ve led the creative and operational delivery of T-Mobile Tuesdays benefits – ensuring a seamless and rewarding experience for millions of members to drive loyalty.

The excitement doesn’t stop there – to coincide with the MLB’s opening day, there will be a baseball sweepstakes on March 24. Those who enter will get the chance to win an unforgettable trip to the MLB All Star Game. NO PURCHASE NECESSARY. Open to residents of the fifty United States, PR, USVI and DC. 18+. 3/24/26 5:00 AM ET – 3/31/26 4:59 AM ET. On how to enter and full rules go to amoe.t-mobiletuesdays.com/page/rules. Void where prohibited​. 

Want to see how tms powers the T‑Mobile Tuesdays loyalty program? Explore our case study.

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tms just wrapped up a year that was nothing short of epic for T-Mobile Tuesdays. From perks to sweepstakes that sparked joy, the past year was all about giving back to the members who make every Tuesday unforgettable. As the creator of the wireless industry’s first customer appreciation platform 9 years ago, tms continues to innovate new ways to engage and reward customers through T-Mobile Tuesdays.

Learn how tms reinvented loyalty with T-Mobile Tuesdays by diving into our case study. 

T-Mobile Tuesdays is celebrating its ninth anniversary – to “cheers to nine years”, tms executed a campaign which rewarded members for their unwavering loyalty.  

tms’ longstanding partnership with T-Mobile enabled us to create the wireless industry’s first customer appreciation platform back in 2016 – since then, we’ve continued to evolve T‑Mobile Tuesdays by running engaging promotions like Thankiversary and connecting the brand with new, relevant partners to meet ever-changing consumer demands.​ 

Launching on Tuesday, June 3 and running through June 9 in the T-Life app, members had the chance to take advantage of nine different perks like $5 movie tickets from Atom Tickets, a free Burger King Whopper® Jr., buy one get one wings from Wing Stop®, buy one get one baked goods from Cinnabon, and much more by simply logging in.

In addition, nine grand-prize worthy rewards were also up for grabs, including a “Trip of a lifetime” valued at $150,000, a $90,000 cash prize, a 2025 Honda Prologue, free wings from Wingstop® for a year, free gas from Shell® for a year, a $1,000 gift card, and more. To play, members will be directed to an image matching game where they match the image cards to form pairs – if members match 10 pairs in 90 seconds or less, they will be entered for the chance to win one of nine prizes. 

T-Mobile’s Thankiversary kicked off its membership month, consisting of a month of extra perks T-Mobile members love.  

Learn more about our partnership with T-Mobile and how we reinvented loyalty with the introduction of T-Mobile Tuesdays. 

Account Executive Clara Martínez Basurto joined The Marketing Store during the pandemic and has seen the evolution of our workplace from fully remote out of necessity to a hybrid set-up that fosters flexibility, autonomy, and balance for employees. She’s worked across our Retail Experience and T‑Mobile Tuesdays Account Teams, both of which take full advantage of our flexible work set up by working from home for part of the week and also going into the office together regularly.

Built In Chicago interviewed Clara for their recent round up, “How to Take Hybrid to New Heights.”

When asked about how hybrid work has impacted Clara and her colleagues, Clara said, “It’s hard to say how the state of work will look in the future, but at every step The Marketing Store has been receptive to feedback. While it’s great to be able to work from home and have extra flexibility, having the option to go back into the office allows my team to regroup and better collaborate in ways that we can’t over Slack and video calls.”

Read the full article.

This April, we teamed up with T‑Mobile and MLB® to bring back a T-Mobile Tuesdays homerun — a free season of MLB.TV!

MLB.TV allows users to tune into any regular season game, even those out-of-market, live or on demand all season long in the MLB® App. This offer has become a customer favorite in the Tuesdays app and drew an 8% increase in redemptions this year. In 2021, we saw users stream 51 million hours of content in the MLB® App, and we’re aiming to top that in 2022.

But it doesn’t stop there. Tuesdays users also had the chance to enter into a sweepstakes, with the potential to win either a $1,000 MLB® Shop Gift Code, so they could rep their favorite teams in style, or a trip for two to the 2022 MLB® All-Star Game. With the world opening back up, this grand prize gives the lucky winners the opportunity to experience baseball back in person again, from the first pitch to the last out.

“It was exciting to get to help bring a free year of MLB.TV action to the T‑Mobile Tuesdays community. The 2022 season should be a hit,” said Dakota Klaes, Account Executive at tms (formerly The Marketing Store).

With both Nurse Appreciation and Teacher Appreciation dates falling within the same week span, T-Mobile Tuesdays took the opportunity to celebrate and thank both important groups of front-line workers on Tuesday, May 3rd.

This offer was a first-of-its-kind, directly benefitting those who make huge daily impacts in healthcare and education. We were proud to help bring it to life in the T‑Mobile Tuesdays app through creative execution.

To get thanked, all nurses and teachers need to do is verify their job, then select which self-care treat they’d like: a Reebok gift card, 2 tickets to the movies and a Restaurants.com gift card, or a spa gift card.

tms (formerly The Marketing Store) is proud to have supported T‑Mobile on this great initiative.

2’s are everywhere you look in 2022, and we’ve been counting down the days until 2/22/22. We couldn’t think of a better time for T‑Mobile to dial up the appreciation in 22+ ways in the T‑Mobile Tuesdays app since it falls on, you guessed it – a Tuesday!

Customers will have the chance to snag all kinds of 2-themed thankings — like 2-for-1 Chicken Sandwiches, .22 cent/gallon gas, 22 free photo prints, $2 coffee cards and more — all day long on 2/22/22. These giveaways involve gamification too. Tuesdays users can play interactive 2-themed games with a chance to win $222k!

Even better, Tuesdays is keeping this  2-themed celebration going all year long with $2 coffee cards, $2 movies tickets and 2-for-1 pizzas to show appreciation to the best customers around.

Explore T-Mobile’s 22222SDAYS experience in the T-Mobile app, and read the full campaign details.