Solidifying Samsung Galaxy as the go-to brand for mobile gamers

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person playing a mobile game
person playing a mobile game

Opportunity

tms had to establish Samsung Galaxy as a prominent player in mobile gaming and authentically connect with Gen Z gamers.

Samsung Galaxy + Tribe logos
Samsung Galaxy + Tribe logos

Approach

A huge Gen Z passion area is mobile gaming. While gaming, in general, has grown exponentially, mobile esports and gaming specifically have made significant contributions to that growth. We needed to demonstrate the power and performance of Samsung mobile devices by showcasing how the mobile esports players compete better and win more with Samsung Galaxy.

Outcome

tms set out to solidify Samsung Galaxy as the leading brand for mobile gamers, and what better way to do that than to turn the world’s biggest mobile gaming creators into Galaxy ambassadors? We needed to find the right partner to collaborate with. Introducing Tribe Gaming, America’s most influential mobile esports organization, with 21 creators and 28 esports players. We created a wealth of custom Tribe/Samsung Galaxy content that featured the creators using the device. This was used across multiple channels and included: announcement videos and cut-downs, YouTube video integrations, social posts, and creating its own bespoke tournament.

4 people
4 people
closeup of person on samsung phone
closeup of person on samsung phone

Results