Unwrapping 2025: how T-Mobile Tuesdays made every week a win
tms just wrapped up a year that was nothing short of epic for T-Mobile Tuesdays. From perks to sweepstakes that sparked joy, the past year was all about giving back to the members who make every Tuesday unforgettable. As the creator of the wireless industry’s first customer appreciation platform 9 years ago, tms continues to innovate new ways to engage and reward customers through T-Mobile Tuesdays.
Partnership perks
In 2025, partnerships were the heartbeat of the year. We teamed up with some of the biggest names – including Wingstop, DoorDash, 7/11, and Popeyes – to bring exclusive perks to our members. We also saw an array of new brands enter our app, with perks from Costco, Cracker Barrel, Allbirds, and more. From tasty treats to everyday essentials, the lineup was packed with fan favorites.
Member sweepstakes
The excitement didn’t stop at perks – our sweepstakes brought the thrill of possibility every week. From Starbucks gift cards to Amazon instant wins and dream rides like the Volkswagen Buzz or Honda Prologue, these sweepstakes had everyone buzzing.
Milestone promotions
2025 wasn’t just about perks and prizes – T-Mobile also celebrated its 9th Thankiversary, an annual program that rewards its members for their unwavering loyalty. By bringing back the fan favorite “Thankenstein” for T-Mobile’s annual Halloween campaign, launching exclusive perks for T-Mobile credit card holders, and spreading holiday cheer with festive surprises, these moments remind customers why T-Mobile is their go-to service provider.
Learn how tms reinvented loyalty with T-Mobile Tuesdays by diving into our case study.
Trending
