Trick or eat…if you dare!

Trick or eat? You make the choice in our latest digital promotion on the McDonald’s app, Trick or Eat…If You Dare. From October 25th-31st, tms (formerly The Marketing Store) is bringing tricks and treats alike, and even giving customers the chance to win a Gold Card!

During the week leading up to Halloween, users will have the chance to engage with haunted tap-to-reveal doors in the app. Each day will feature a new door with a unique spooky design and character. Select ‘Trick’ and you’ll be taking a risk but could reap bigger rewards —  winners will receive one free McDonald’s meal per week for a year. Customers can also play it safe, avoid the extra fright, and receive a bite, a food offer on core menu items, if they choose ‘Eat’ instead.

“We all love trick or treating at Halloween but when it comes down to it, we tend to fall into two types of people. The ones that get delight from a quick fright and the ones that take flight and cower away. This idea plays with that hypothesis, testing people’s daring nature and rewarding them with a spookily delicious daily choice. Question is… will they dare for a fright or play it safe with a bite?” said Stephen Bushe, Executive Creative Director, McDonald’s at tms (formerly The Marketing Store).

We love any chance to bring a scarily-good new campaign to McDonald’s customers and to drive digital engagement.