tms wins Best Customer Engagement for O2 at Marketing Society awards

tms is proud to have been recognized alongside Priority from O2 at The Marketing Society’s 41st Global Awards, receiving the award for Customer Engagement & Loyalty and earning a Highly Commended recognition in the Successful & Effective Partnership category. 

The awards celebrate marketing that delivers meaningful impact, and this recognition reflects the strength of a long-standing partnership focused on creating customer value through innovative loyalty experiences. 

Together with Priority from O2, tms helped redefine customer engagement through a loyalty strategy built around experience-led value. Key initiatives included the launch of Blue Mondays, the co-creation of more than one million culturally relevant experiences with over 50 partners, and expanding access to experiences for customers across the UK. 

This award adds to tms’ growing recognition for work spanning loyalty programs, customer experience, campaign strategy and culture-led marketing. Including our work with leading brands, such as T-Mobile, reinforcing tms’ position as a trusted partner for brands looking to create deeper, more valuable customer relationships. 

It reflects our belief that the strongest brands are built by showing up consistently, accessibly and with purpose, and that loyalty grows when experiences are designed around real human behavior.