tms nominated for two International Loyalty Awards

We’re honored to have been nominated for two International Loyalty Awards for our work on O2 Priority’s Half Term Magic Campaign. The nominations include Best Short-Term Loyalty Initiative and Best Loyalty Program Marketing Campaign.

tms developed this campaign to support Priority and O2’s family audience, giving them a helping hand during the cost-of-living crisis. The campaign featured rewards from the UK’s best loved brands, boosting engagement and brand loyalty, whilst giving away 18,000 free kids meals and raising £60,000 for charity over half term.

For 11 years, the International Loyalty Awards (formerly the Loyalty Magazine Awards) have shined a spotlight on innovation and creativity in the global loyalty industry. A panel of over 25 loyalty experts review work from around the world, various sectors and industries, and different markets, narrowing the best programs down to a list of finalists before awarding winners for each category.

The final winners will be announced in June 2023, so watch this space for more updates to come. In the meantime, read more about the Half Term Magic Campaign.