tms launched Half-Term Magic campaign for O2 Priority members
Priority members unlocked savings on kids’ meals at family-friendly restaurants including Prezzo, Pizza Hut and Harvester as O2 collaborated with tms (formerly The Marketing Store) to launch a month-long campaign.
Although the difficult cost of living circumstances affects all of us, for the UK’s poorest families there is no escape from soaring costs as so much of their income goes into basics. tms’s (formerly The Marketing Store’s) strategy considered the upcoming October half term and therefore focused on affordable offers such as free kids meals, discounted activities and free cinema tickets to help families save and alleviate the financial and emotional pressure over half term.
The collective initiative by both teams resulted in great success, by the end of October 18,000 meals were redeemed from this campaign!
In addition, a charitable partnership with Greggs was created. Priority donated £1 for every Sausage Roll/Vegan Roll redeemed to The Greggs Foundation for the final two weekends of October. Free breakfast was provided to those children who were in need. The Greggs Foundation currently has over 750 Breakfast Clubs running across the country.
“Customer insight is so important to our Priority strategy — we aim to always deliver the best, most relevant rewards and experiences at all times throughout the year. So with Priority members facing growing financial stress due to the cost of living crisis, we were proud to use our October campaign as a force for good, by supplying 18,000 free meals to families this half term. Also, it was brilliant to collaborate with our long standing partner, Greggs, by donating to the Greggs foundations to support their Breakfast clubs across the country,” said Katie Moss, Senior Account Director at tms (formerly The Marketing Store).