tms’ International Strategy and Innovation Lead speaks on merch as a loyalty driver with QSR Magazine
Merchandise is increasingly becoming a powerful loyalty tactic.
To explore this, tms’ International Strategy and Innovation Lead, Lorna Nathan, was recently featured in QSR Magazine to share how branded merchandise can drive customer loyalty.
Lorna attributes this to Gen Z and millennial consumers’ preference for branded experiences as opposed to traditional advertising. This has been amplified by the presence of social media, creating a desire for shareable, culturally relevant moments.
Merch extends brand presence – particularly for QSR, beyond the restaurant. It creates scarcity-driven excitement on social media and positions brands not just as places to eat, but as cultural touchstones. Get it right and your audience becomes your most powerful advocates.
Read more of Lorna’s expert insights on QSR Magazine to discover how brands can harness the power of merchandise to drive loyalty.
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