Expert Voices: Harley Davidson’s Global Director speaks on the power of customer experiences and promotional product to build loyalty
Episode nine of tms’ Expert Voices series is now live – featuring Justin Bailey, Global Director of Consumer and Partnership Marketing at Harley Davidson.
tms’ interview series discussed the future of marketing with leading industry voices, diving into market challenges, customer trends, rules of engagement, year-to-year strategy, and more.
Hosted by tms’ Director of Strategy and Engagement, Korey Daunhauer, the latest episode explores how brands can use merchandise and standout customer experiences to turn brand legacy into long-term loyalty. Justin specifically dove into how brands can engage and connect with customers outside of their core audience through unique experiences and promotional product:
There is a huge piece of business around apparel and licensing, brand experiences, and events. When we think about the riding connection a motorcycle rider has with the brand, that is unique – but that’s not everyone…leaning in to things like apparel, events, and experiences open up the opportunity for people to touch and engage with the brand.
The conversation underscores how promotional products and experiences aren’t just “extras” – they’re real drivers of growth that expand reach. Building on that idea, Justin shared how Harley-Davidson’s brand legacy strengthens customer loyalty by fostering a strong sense of community and personal connection.
Watch the full interview to learn how your brand can build lasting customer loyalty.
Our expertise across retail experiences, loyalty, and promotional product helps brands across the globe connect with and grow their customer base. Get in touch to see how tms can support your business.
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