Monopoly at Macca’s® returns to the app in Australia with fully ticketless gameplay enabled by tms
Monopoly at Macca’s returns to Australia with a bold new twist on September 3: for the first time, the famous game will feature zero tickets printed onto food packaging. Fans can get in on the action directly via the MyMacca’s app, no longer needing to keep track of printed Monopoly tickets. With an upgraded 1 in 3 chances to win, and a guaranteed daily bonus win available for eligible players each day, winning is easier than ever before.
This ticketless digital experience is enabled through the transformational technology of iWin, the proprietary game engine designed and managed by tms.
This year’s campaign marks a global first for McDonald’s, with all gameplay, prize reveals, and bonus wins delivered digitally. The odds of winning are better than ever, with a 1 in 3 chance of winning and a guaranteed daily bonus prize – all customers have to do is play in the MyMacca’s app.
This year’s Monopoly at Macca’s is more than just a game – it’s a fully reimagined experience designed to surprise, delight, and reward our customers every time they play. With a 1 in 3 chance to win, guaranteed daily prizes, and a seamless ticketless journey in the MyMacca’s app, we’re making it easier than ever to win. It’s all about creating moments of joy and engagement, whether you’re a loyal fan or trying Monopoly for the first time.
To play, customers simply purchase an eligible item in-store or via the MyMacca’s app for the tickets to appear instantly in the player’s ‘stash’. When placing an order in-store, customers can mention their MyMacca’s code to a crew member or enter it at a kiosk or drive-thru. Players can then open the app to reveal the Monopoly game and their digital tickets.
The new game experience features streamlined gameplay filled with surprises, including daily bonus prizes that keep customers coming back, and a new “achievements” feature that makes the experience more rewarding for fans. Notable prizes include a $52k rent or mortgage top-up, a $10,000 Amazon.com.au gift card, a 2025 Isuzu MU-X car, a Tahiti Airjet Lay-Z-Spa, and a year’s worth of Uber rides and Uber Eats valued at $25,000. tms also brought real-time data into the app to enable personalized gameplay comms in the moment.
Stu Nyman, Digital Client Engagement Lead, McDonald’s International at tms, said: “The ticketless Monopoly experience is a game-changer for McDonald’s customers. With iWin powering the gameplay and the MyMacca’s app making it seamless, we’re delivering more chances to win and more fun than ever before. It’s a bold step forward in digital engagement, and we’re thrilled to make it official in Australia.”
Learn more about our involvement by reading the campaign’s industry coverage on Campaign Brief and MediaWeek.
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