McDonald’s UK launches new Paddington™ Happy Meal® this summer!
The Copyrights Group and McDonald’s are happy to announce the launch of the first ever Paddington™ Happy Meal® — with themed packaging, a diverse range of ten Paddington toys featuring him in new and exciting outfits and a choice of two books from HarperCollins’ Children’s books based on ‘The Adventures of Paddington’ TV series, ‘The Magic Trick’ and ‘The Monster Hunt’.
The collaboration is available in all UK and Ireland stores and for pickup or McDelivery through the McDonald’s app from the 29th June to the 2nd August 2022.
Inspired by Paddington’s values of kindness and curiosity, this offer encourages children to follow their hearts and to wholeheartedly embrace new experiences.
The ‘I BELIEVE BEARS…’ campaign introduces a diverse and inclusive range of aspirational and imaginative Paddington toys to motivate and allow children to believe in their aspirations and be more Paddington!
Our favourite bear swaps out his iconic red hat and blue duffle coat for new outfits that transport him wherever his curiosity and imagination take him!
Children can collect up to ten unique toys of Paddington as a dancer, a magician, an astronaut and many more or choose to explore a world of wonder and kindness by picking one of two adventure-filled books, available as an exclusive format for Happy Meal®.
Paddington activity sheets and games are also available online on McDonald’s Family Fun Hub.
‘The Adventures of Paddington’ Happy Meal® toys and in-store communications were designed by McDonald’s long-term partner, customer engagement agency, tms (formerly The Marketing Store).
For almost 65 years, British-born writer Michael Bond has delighted readers all over the world with his stories about Paddington, the bear from Peru, famous for his love of marmalade. The kindness and humour in the stories appeal to children and adults alike, ensuring Paddington’s enduring popularity from one generation to the next. HarperCollins have published Paddington’s adventures continuously since October 1958 when they first introduced A Bear Called Paddington to the world. The Paddington books have sold over 35 million copies worldwide and the bear’s adventures have been translated into 40 different languages.
Since then, Paddington’s adventures have been adapted several times for television and at the end of 2014 Paddington made his debut onto the big screen, a further film Paddington 2 followed in 2017 with a third in the works. The movies were produced by Studiocanal, part of the international content and media group Vivendi.
In 2020, a brand-new Paddington TV series designed for a pre-school audience, The Adventures of Paddington launched on Nickelodeon, introducing him to a whole new set of fans.
©P&Co. Ltd./SC 2022 | Licensed on behalf of STUDIOCANAL S.A.S by Copyrights Group