tms puts a shiny, new spin on McDonald’s Canada’s fan-favorite game for Monopoly Golden Edition

Launching on September 29, Monopoly Golden Edition arrives to McDonald’s Canada*. As lead agency, tms partnered with McDonald’s to put a shiny, new spin on a game Canadians know and love.  

Geared towards McDonald’s fanatics, Monopoly Golden Edition gives the iconic game a premium new look and feel, with fresh campaign creative, gold-themed packaging, and exclusive, never-before-seen prizes like McD’s for Life~, 10kt Gold Quarter Pounder®≠, and a weekly cash^ prize of $25k in the app (available September 29 to November 2). 

tms was responsible for evolving the promotion strategy, refreshing the visual identity, sourcing the packaging, designing the retail experience, and creating an immersive digital game in the McDonald’s App. We also led prize partner negotiations, securing over $400 million in prizes and bringing on seven new partners – major brands include Nissan, Bombardier, Best Buy, and Ardene to refresh the prize offering and create more reasons for customers to play.  

To play, customers peel game stamps from specially marked packaging for a chance to win and then enter the 14-digit code from the game stamp into the McDonald’s app to play again for another chance to win. The app has been transformed into a gamified experience that brings a 3D Monopoly gameboard to life – by tapping “Go,” players move around the board to reveal their prize, creating a more engaging and interactive experience. Plus, fans can unlock exclusive partner discounts for every five codes entered (up to 40 codes total), driving deeper engagement and delivering added value. 

Stephanie Barbieri, Senior Director at tms, said, “One of the best parts of my job is reimagining iconic creative platforms like Monopoly and finding new ways to bring it to life for fans. With Monopoly Golden Edition, we challenged ourselves to think differently, from creating standout prizes like a 10kt Gold Quarter Pounder®≠ to designing a fresh digital experience and eye-catching packaging. Every element was carefully considered to create moments that would bring new energy to the game.” 

Discover more of tms’ work with McDonald’s, including The MONOPOLY® Game at McDonald’s, a 2025 tech-integrated campaign that brought the game back to the U.S. with new ways to play. 

*No purchase required. Open to residents of Canada. Must be MyMcDonald’s Rewards member 14 years+ using compatible iOS/Android device & McD’s app to play for/claim prizes other than instant win food prizes. Correct answer to skill-testing question required. Game pieces available Sept. 29 – Nov. 2/26 or while supplies last; deadline to enter game stamp codes for prize claim/digital play in McD’s app is 11:59:59 p.m. local time Nov. 23/26. Limit 100 code entries/day. Prizes diminish during the promotion. Chances of winning change as prizes are claimed. Game Piece Prizes: 1 in 5 chances to win at outset, mostly food prizes. Digital Play Prizes: Time-seeded prizes expire if no code is received exactly at pre-seeded time and are not re-seeded, except the weekly $25k cash prize, which remains available until won. Draw Prizes: Chances of winning depend on number of entries received in each draw. Entry/prize/odds/claim date/draw date details in Official Rules in McD’s app and at participating McDonald’s restaurants in Canada. 

^Cash prizes payable by e-transfer 

~McD’s for Life: based on 2 visits/week ($15 each) for 25 years. Payable 1 year via McDonald’s Card, remainder via cheque. 

 ≠10kt Gold Quarter Pounder®: crafted using ¼ lb of 10kt gold. Appraisal provided.