Celebrating the Platinum Jubilee: the One’s Lovin’ It competition

Jubilee Hero

An official partner of the Platinum Jubilee Pageant, McDonald’s is joining the action with ‘One’s Lovin’ It.’ The playful, celebratory campaign will include a week of PR, social, and merchandise that leans into the iconic nature of the brand and of Her Majesty Elizabeth II as she celebrates 70 years of service to the people of the UK, the Realms, and the Commonwealth.

To commemorate this historic occasion, McDonald’s is partnering with the Royal Philharmonic Orchestra to re-record their iconic jingle and offering a set of limited-edition ceramicware fit for a royal. The packaging pieces feature the iconic McDonald’s fry box, cup, and burger clamshell but are inspired by traditional royal commemorative plates.

McDonald's Royal Packaging

tms (formerly The Marketing Store) was delighted to take part in the celebration by designing and creating the prize draw site that’s enabling 70 lucky McDonald’s customers to win the commemorative packaging. To win, they need to enter a competition in the McDonald’s app from 31st May to 6th June. Winners will be notified of their royal prizes by 9th June and receive them following the festivities.

Louise Page, Head of Consumer Communications and Partnerships at McDonald’s UK & Ireland said, “The whole country is looking forward to coming together to celebrate this week and I am thrilled that we are joining the party, in a very McDonald’s way. We are delighted to bring fun and great value to our customers whilst taking part in this national celebration, simply by playing with our own iconic branding.”

Gemma Downing, Account Director at tms (formerly The Marketing Store), said, “This was a really exciting once-in-a-lifetime campaign to work on. It was great to collaborate with the all-agency group to bring this to life and drive participants to the app in such a relevant way.”