Alice Chi Martin shares why integrity is non-negotiable in leadership with Little Black Book

August 24, 2026
Five paper boats following in sequence

With more than 25 years of experience across consumer products and retail, Alice Chi Martin, tms’ Chief Commercial Officer, has built a career rooted in honesty and support for others.  

Recently, she spoke with Little Black Book about the values that guide her leadership and the lessons she’s learned throughout her career. In the piece, “Keeping Your Morals and Integrity in Leadership Roles with Alice Chi Martin”, she looks back at her career path, comments on the importance of supporting fellow female colleagues, and even touches on how she’s exploring AI to better enable her to do her day job.  

When asked what her non-negotiable was?  

 Morals and integrity. Without that, nothing else matters. This guides who you are as a person and a leader. If they aren’t intact, you have no clue what someone is capable of personally and professionally. 

Going hand in hand with Alice’s moral compass is the way she approaches supporting fellow women in the workplace – highlighting the important role female mentors have played in her career and emphasizing the need to build each other up rather than compete. 

Read more of Alice’s insights on LBB.  

Biography

Alice Chi Martin – Chief Commercial Officer at tms

Alice is a strategic brand executive with a track record of success driving transformation and operational excellence at Fortune 500 organizations. Her background blends extensive experience in global supply chain management and optimization, paired with leadership of large-scale strategic, cultural, and operational initiatives.

Alice’s expertise lies in building and leading high-performance teams in attaining aggressive growth targets, particularly in navigating complex organizational change and turnaround scenarios. She is a strategic influencer, problem-solver, and relationship builder skilled at aligning teams and generating buy-in from C-level executives and partners.

Alice is based in Seattle and joined tms in 2022.

Alice Chi Martin headshot

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