Chantal Page featured in Campaign: 'How to Reach Generation Alpha'
Chantal Page, Strategy Director at tms, discussed the newest demographic brands need to be considering — Generation A — in Campaign.
Chantal shares insights around what makes Gen A unique, which brands have already made a start on marketing toward the younger generation, and what consumer behaviors they're likely to exhibit, from value-based consumption to identity-driven expression. She leaves readers with four key takeaways that any brand can implement.
On the importance of targeting Gen A, she argues, "Many already have an allowance in their pockets and a seat at the table when making household decisions. So despite their age, now is the time for brands and marketers to get to know the audience that will carry their brand into the future."
Read the full piece in Campaign UK here.