tms brings the Starbucks x Care Bears “Cheers for Sharing” merchandise collab to life

On September 8, 2026, in Taiwan, Starbucks dropped its first-ever collaboration with Care Bears, bringing the spirit of caring and sharing to fans with the limited-edition “Cheers for Sharing!” merchandise collection.

The collection marks a new milestone in tms’ work with Starbucks Taiwan as a strategic and creative partner. To bring this assortment to life, we led the campaign end-to-end – from the brand partnership selection process, product development, and launch asset support for the collaboration. Going beyond a traditional manufacturing role, tms took on greater creative ownership across campaign creative, storytelling, and licensor adaptations.

The collection offers more than 20 pieces of merchandise, including character mugs, color-changing cold cups, stainless steel drinkware, tote bags, charms, socks, embroidered patches, and plush collectibles. Four colorful Care Bears are reimagined as Starbucks Bearistas, building on the natural connection between Starbucks’ iconic bear collectibles and the globally beloved Care Bears. From concept to execution, tms worked closely with the client, licensors, and manufacturers to turn ideas into commercially viable products.

The collaboration showcases how strategic brand partnerships can extend beyond dual-branded products to create memorable consumer experiences. By combining cultural relevance, thoughtful product development, and scalable manufacturing expertise, tms helped Starbucks connect with consumers through limited-edition lifestyle offerings.

To learn more about how tms helps brands form standout partnerships, explore the previous collaborations we have supported for Starbucks, such as the Cinnamoroll collab, or get in touch.