We created, organized, and implemented a series of 50 different games over a 50-week period. From in-store kiosks to the Intermarché dedicated app, each unique activation blended physical and digital experience. We wanted to ensure they were effortless to use. So, customers were able to swiftly scan their receipts at a kiosk after paying to find out if they had won. Throughout the year, we managed the whole operation, from legal regulation writing, to prize pool management with unforgettable gifts, including 50,000 euros to win every single day for a week, a brand-new car, and a private at-home cooking class with the chef, Thiery Marks.