The Power of And

tms is an “and” company – harnessing traditionally siloed services to create something greater.

We combine world-class capabilities in marketing, technology, and sourcing to reimagine the way brands behave and operate. The result? Bold new strategies, innovative products, and agile, end-to-end solutions that deliver meaningful impact and lasting change.

Whether you use all or part of us – only we can make the inventive connections we do, at the scale that we do, to deliver the impact we do.

That’s the power of “and.”

A collection of drinkware items arranged on a tabletop, including tumblers, bottles, and a mug in shades of pink, red, gold, and iridescent finishes.

A person in a blue suit holding an open presentation box that displays a velvet Samsung Galaxy pouch, styled with ornate gothic-frame panels on each side.

A man dressed in a suit jacket over a black-and-white Juventus football jersey stands beside a zebra, in an ornate interior with chandeliers and decorative walls.

Technology

Enable customers to interact with your brand in a seamless and intuitive way – because human connection is what truly matters.

Technology

Marketing

Blend customer insight with creativity to grow your brand and turn engagement into action. Create brand experiences that spark interest, build genuine connections, and inspire people to act. 

Marketing

Sourcing

Innovative sourcing solutions with customers at the heart. Simplify complex problems and turn ideas into reality by responsibly connecting data, supply, and people with your brand. 

Sourcing

Clients

Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day. Be it McDonald’s packaging or Happy Meal toys, T-Mobile’s revolutionary loyalty platform, or adidas retail experiences – tms connects people with the brands they love.

Making an impact

1.5B

toys annually

100M

customers engaged per day

$500M

in drinkware

400+

brand partnerships

$4B

in spend management

300+

suppliers managed

100

countries served

many drinkware bottles, flasks and vessels arranged on a sleek marble tabletop

take-away packaging from the mcdonalds monopoly usa 2025 promotion

People attending a meeting at tms Shanghai

McDonald's holiday cups lineup from 2023

A little bit of history

Four people pose together in a black and white photo, all dressed in formal clothing. Two women stand in the middle, with two men on either side.

1970s – 1980s

The Handshake

It all started with an old-fashioned “handshake” agreement in 1974 Chicago between McDonald’s, Theodore F. Perlman, and Bob Rocque, resulting in the formation of “Perlman Rocque Distribution.” This later became the “HAVI Corporation” in 1981, its distinct name inspired by the founders’ wives, Harriette and Vivian. Global growth began quickly with the opening of a Hong Kong office in 1981, and the company now has over 30 offices worldwide.

A wall sign reading “the marketing store” in white 3D lettering against a textured grey surface.

1980s – 1990s

The birth of The Marketing Store

The Marketing Store burst onto the UK’s booming agency scene in 1985. Founded by Alistair Mitchell and Graham Kemp, by mid-decade it was Britain’s biggest independent sales promotion agency. Meanwhile, HAVI was on a growth trajectory and completed a purchase of M-B Sales, the provider of Happy Meal® toy design and sourcing.

Des figurines de personnages McDonald’s entourent un jouet en forme de boîte Happy Meal rouge. On voit notamment une figurine violette aux grands yeux, une figurine blanche avec un chapeau bleu, et une petite figurine de clown devant la boîte.

1990s – 2000s

Together means stronger

Pivotal things happened this decade. A merger between The Marketing Store and M-B Sales in 1998 laid the groundwork for what is now tms, and the UK company changed its name to The Marketing Store Worldwide, moving its head office to Chicago.

2000s – 2010s

The digital age

Social media took off and digital advancements boomed, leading to shifts in consumer behavior and demands. In response, both companies, HAVI Corporation and The Marketing Store Worldwide, diversified their services and capabilities, investing in proprietary technology solutions to better serve their customers.

2010s – Present

A new era

In 2020, HAVI restructured its operations, merging its Sourcing services business with The Marketing Store Worldwide and forming a new type of company — tms — alongside its Supply Chain business unit. The two were soon joined by a new acquisition, PMI Worldwide, in 2021. In 2023, the Global Merchandising Services part of the PMI team joined tms.

And the rest is history.