UX designer Phillip Fernandez featured in Built In on cross-functional design
No one knows the benefits of cross-functional work better than UX Designer Phillip (Phil) Fernandez. Phil works with multiple teams internally, from account to creative to engineering and more, to bring our clients’ digital programs to life.
“Being embedded with other disciplines helps UX designers develop and design a better product suitable for every team involved in the process. By understanding the needs of every team, I’m able to not only save time and increase efficiency, but also leverage different perspectives to craft new solutions,” said Phil when asked about the benefits for sitting on cross-functional teams rather than within a centralized unit.