tms wins “Best Short Term Loyalty Initiative”

We are incredibly proud to share our work for O2 Priority’s Half Term Magic Campaign was honored at the International Loyalty Awards. The program was named Best Short Term Loyalty Initiative. The category highlights campaigns that increased value, drove more shopper visits, and inspired brand loyalty, incurring long-term brand love with even a brief time in market.

The campaign itself was aimed at giving O2 customers a helping hand during the cost-of-living crisis. We offered rewards from the UK’s best loved brands that increased loyalty and engagement while providing some much needed relief. Read more about it here.

“O2 took the decision to give something back to society by offering free meals in restaurants and other benefits during the half-term holidays. There were also rewards for children at home, as well as free food from partners, including Greggs fast food chain. This was a tremendous scheme that covered all bases and which concentrated on ways families could make their money go further,” said the International Loyalty Awards Judges.

Congratulations to all the winners! You can find the full list on International Loyalty Awards’ website.