tms supports the rollout of McDonald’s recent venture, CosMc’s
tms is pleased to support the rollout of CosMc’s, a new small-format, beverage-led concept from the McDonald’s universe.
CosMc’s first test-and-learn location opened in December 2023 in Bolingbrook, Illinois, with approximately 10 CosMc’s pilot locations set to open across the Dallas-Fort Worth and San Antonio metro areas by the end of 2024.
CosMc’s has tapped into something special and we’re excited about this opportunity to test and learn with the team in what is going to be one of the most exciting brand initiatives of 2024.
Working in close partnership with McDonald’s New Business Ventures team and IAT partners – tms and Boxer Brand Design, tms’ embedded brand identity and packaging agency, tapped into their unique areas of expertise to deliver the new food and beverage packaging design, uniform design and merchandise consultation. Furthermore, tms sourced across all three areas and delivered the product photography concept and execution.
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