tms’ Samsung Galaxy campaign work nominated for Webby

Webby award trophy

We are thrilled to announce that tms has been nominated for a Webby Award for the Samsung Galaxy Z Fold5: Ultimate Unboxing campaign in the Event & Live Streams category.  

tms is competing for both The Webby Award, chosen by the academy, and The Webby People’s Voice Award, chosen by the public, where all are welcome to cast their vote! As a Webby Nominee, our work has been considered among the top 12% of the 13,000 projects entered.

As tms is eligible to win a Webby People’s Voice Award, we encourage our colleagues, clients, and readers to vote for our Samsung Galaxy Z Fold5: Ultimate Unboxing campaign! Make sure to cast your vote on the Webby Award’s Website now before voting closes on April 18 at 11:59 pm. 

As a Webby shortlist, tms’ work has been singled out as best in class within its category. Congratulations to all the tms team involved in supporting Samsung for well-deserved industry recognition with bold, innovative, and engaging work

Ed Lancaster
SVP, Client Engagement Director — North America Portfolio at tms

tms’ nomination recognized the Samsung Galaxy Z Fold5: Ultimate Unboxing campaign in the Event and Livestreams Category, showcasing Samsung’s superior gameplay devices by gifting four influential Twitch streamers a locked “Samsung Galaxy Level-Up Box.” This multi-level crate contains the Z Fold 5 and Tab S 9+, and streamers were challenged to open the box in an hour with the help from viewers and fellow streamers. The promotion was streamed on Twitch and resulted in great success, garnering over 1.4 million views, four times the original target, and engagement with over 5.8 million followers across social platforms. 

Nominees like tms are setting the standard for innovation and creativity on the Internet. It is an incredible achievement to be selected among the best from the nearly 13,000 entries we received this year.

Nick Borenstein
General Manager of The Webby Awards

The 28th Annual Webby Awards will be held on May 13 in New York at Cipriani Wall Street where the winners will be announced live. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet.