tms powers Samsung’s latest brand partnership with Tribe Gaming for Last Starr Standing

What happens when you mix the thrill of a reality show like Survivor, the competitive fire of Brawl Stars, and the cutting-edge power of the Samsung Galaxy Z Fold7? You get Last Starr Standing – a digital-first gameshow experience that’s redefining mobile gaming entertainment. 

As Tribe Gaming’s legacy brand partner through Samsung, tms played a pivotal role in shaping the campaign from concept to execution. Our creative and strategy teams worked with Tribe Gaming to strategically plan content deliverables across all episodes, embed Samsung mobile device features into gameplay moments and challenges and enhance product placement through post-production talking points through voiceovers.  

Produced by Tribe Gaming and hosted by legendary creator KairosTime, Last Starr Standing is a three-episode survival-style competition featuring 16 of the world’s top Brawl Stars content creators battling through 10 intense rounds for the coveted title of Starr Survivor – and a grand prize of $10,000. 

The show brings together 17 creators (16 contestants and one host) in a high-stakes format that’s as entertaining as it is competitive with Brawl Stars – one of Tribe Gaming’s most beloved, family-friendly games – at the heart of the action.  

tms showcased the power of the Samsung Galaxy Z Fold7 through multi-tasking challenges to tribal councils and device integrations – delivering a masterclass in product placement. The product was so well received, three contestants made the switch from Apple to Samsung for its superior gameplay capabilities.  

Following the final episode, fans are being treated to a reunion livestream, bringing creators back together to reflect at the end of the game. 

Discover more culturally relevant partnerships tms has supported for Samsung including our work on the Dude Perfect Hero Tour.