tms launches MONOPOLY Summer at McDonald’s in Spain!

We are proud to announce that tms launched MONOPOLY Summer on July 18, and it will be live across all 590 restaurants in Spain and Andorra until August 31.

With the campaign, we were able to amplify McDonald’s objective for 2023, which was to simplify the experience and drive participation and redemption via the MyMcDonald’s App.

This year, to increase participation and the number of chances to win, customers receive a second chance of winning when they enter their Collect to Win codes. If a prize is not awarded through winning moments, they will get an extra property game piece to help complete their property sets.

There are millions of McDonald’s food prizes to be won as well as cars, cash, and holidays! To redeem prizes, consumers must be registered in the MyMcDonald’s App. Once registered, they will be able to enter the codes from their game pieces into the promo tile.

As the lead agency, tms is responsible for overseeing all aspects of the game, from identifying partner brands and negotiating all prizes, to game operations and security, delivery of the digital in-app experience via our Smart Web View, through to the handling and fulfilment of all prizes.

Our sourcing team is also involved in the management and production of the McDonald’s cold cups and McFlurry® cups, which carry the MONOPOLY game pieces. We also produced the McFlurry® shower gels — one of the prizes to be won this year.

The MONOPOLY promotion at McDonald’s is a perfect example of how tms technology, marketing, and sourcing teams unite to deliver large scale brand experiences for one of the world’s most iconic brands.