tms delivers magical experiences with Priority from O2 in new spring campaign
We’re excited to start the spring season with a new magical campaign for Virgin Media O2 customers. Knowing consumers may be missing out on some experiences and looking for discounts during the cost of living crisis, we crafted the concept and strategy for this campaign to help Priority members enjoy experiences for less.
With this Priority campaign, customers can earn tons of memory-making savings this spring, including the chance to win a magical three-day trip for four to Disneyland Paris to celebrate the 30th Anniversary Grand Finale, iFly indoor skydiving and Merlin Sea Life offers, and a London Eye ticket giveaway. There are also festival, concert, and museum deals and discounted delicious treats at Greggs and Toby Carvery meals for a Fiver.
Courtney Caddick, Partnerships Lead (Priority), said: “Time with family and friends is priceless, but it doesn’t have to cost the earth. At Priority, we’re all about more fun for less, so we’re delighted to bring such an exciting range of offers to families in the UK through Priority Live, at a time when budgets are increasingly tight.”
Hannah Partridge, SVP Client Engagement Portfolio International at tms, added: “The cost-of-living crisis is making it harder for families to go out, enjoy live experiences, and make memories together. So, we’re thrilled that Priority can help people access exciting offers in these tough times. We’ve worked with a fantastic range of partners to bring the Priority program to life and showcase the best of the UK’s family-focused entertainment, culture and adventure opportunities.”
Read more about Priority from O2 in Campaign.