tms’ Chief Creative Officer shares how to be a strong leader with Little Black Book
Stepping into a creative leadership role often requires a change in perspective, responsibility, and skillset.
As tms’ Chief Creative Officer for McDonald’s, Diana Samper has extensive experience leading global creative teams. In her latest piece for Little Black Book online, she advises leaders to embrace a “coaching mindset” when it comes to leadership.
Your success as a creative director hinges entirely on the team you build and their career growth. Shift your mindset to work for them, providing not only tools but also training and opportunities for their success.
Diana also advises leaders to make time with their and actively participate in their growth, along with avoiding “office politics” which may cause unnecessary distractions from the task at hand.
Read more of Diana’s insights on Little Black Book.
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