tms brings McDonald’s ROI MONOPOLY to its app for the 1st time!

McDonald’s MONOPOLY ROI is back for its 7th year! We’re excited to launch the first fully digital McDonald’s MONOPOLY game played via the GMAL app.

Launched on 6th September for six weeks, Irish consumers playing the all-new MONOPOLY will be directed from their physical peel straight to the App experience to be in with a chance to win! A single or double play will reveal after entering the code and completing a skill-testing question, depending on the product purchased. They will then be awarded with an Instant Win Prize or a Property they can collect on a virtual gameboard.

Top Collect to Win prizes include €20k, a €2k TUI Holiday and €500 Curry’s Spend and Instant Win an exciting pool of prizes from cash to McDonald’s Gold Card to Polaroid bundles and more!

We look forward to seeing how this reinvigorated game experience unleashes more feel-good moments for our Irish customers.

The campaign will run in restaurants until Tuesday 16th October.