tms and T-Mobile reward member loyalty for Thankiversary

T-Mobile Tuesdays is celebrating its ninth anniversary – to “cheers to nine years”, tms executed a campaign which rewarded members for their unwavering loyalty.
tms’ longstanding partnership with T-Mobile enabled us to create the wireless industry’s first customer appreciation platform back in 2016 – since then, we’ve continued to evolve T‑Mobile Tuesdays by running engaging promotions like Thankiversary and connecting the brand with new, relevant partners to meet ever-changing consumer demands.
Launching on Tuesday, June 3 and running through June 9 in the T-Life app, members had the chance to take advantage of nine different perks like $5 movie tickets from Atom Tickets, a free Burger King Whopper® Jr., buy one get one wings from Wing Stop®, buy one get one baked goods from Cinnabon, and much more by simply logging in.
In addition, nine grand-prize worthy rewards were also up for grabs, including a “Trip of a lifetime” valued at $150,000, a $90,000 cash prize, a 2025 Honda Prologue, free wings from Wingstop® for a year, free gas from Shell® for a year, a $1,000 gift card, and more. To play, members will be directed to an image matching game where they match the image cards to form pairs – if members match 10 pairs in 90 seconds or less, they will be entered for the chance to win one of nine prizes.
To celebrate the anniversary of T-Mobile Tuesdays, tms set out to create a promotion that truly rewards its members through an enticing prize pool from brands they know and love. Nine years of T-Mobile Tuesdays is a testament to our enduring partnership with T-Mobile, demonstrating the power of loyalty and brand partnerships to deliver superior customer experiences.
T-Mobile’s Thankiversary kicked off its membership month, consisting of a month of extra perks T-Mobile members love.
Learn more about our partnership with T-Mobile and how we reinvented loyalty with the introduction of T-Mobile Tuesdays.