tms and McDonald’s joined forces with Warner Bros. Discovery Global Consumer Products for MultiVersus Happy Meal®

Hero image with Warner characters and logo

McDonald’s and tms teamed up with Warner Bros. Discovery Global Consumer Products to create an unforgettable action-packed experience, the MultiVersus Happy Meal®, based on the newly launched MultiVersus, the free-to-play videogame that brings together an all-star cast of iconic Warner Bros. Discovery characters.  While this promotion has ended in most major markets, it is set to run across Pakistan, Turkey, and Panama throughout various times in 2024. 

For a limited time at participating McDonald’s restaurants nationwide, with every Happy Meal®, fans received one of six double-sided toy tins featuring a duo of characters from Batman and Shaggy to Wonder Woman and Bugs Bunny.  Each tin also came with a jigsaw puzzle, memory card game or a character collector, and activity card. These collectors’ tins were made from more sustainable aluminum materials, adding to the toy’s longevity by positioning the tins as valuable keepsakes and attracting all ages to participate.   

Fans were also able to scan the code on their Happy Meal® box to access the McDonald’s MultiVersus digital experience, where they embarked on an interactive adventure and took quizzes that unveiled the dynamic duos and celebrated their characters’ combined powers. 

The MultiVersus Happy Meal® promotion was a great learning curve to create more sustainable toys where we could blend nostalgia with pure fun through beloved characters. A joy for parents and kids alike.

Hannah Nallappane
Product Manager at tms

The Happy Meal® packaging tapped into the game’s dynamic duos, featuring a pop-art background with pairs of characters from alternate worlds like Bugs Bunny and Shaggy or Harley Quinn and Superman.