tms and Boxer Brand Design bring a modern flare to McCafé holiday cups
tms brought holiday cheer to McCafé Holiday cups this season with a new festive and modern design! During the Holidays, McDonald’s wants to celebrate everyone with a design that is bold like McCafé drinks, simple like their menu, and colorful like everyone that visits McDonald’s. These festive cups bring holiday cheer with every sip and will be available from November 20 to December 29 in the US, making daily life a little more joyful.
Boxer Brand Design, tms’ embedded brand identity and packaging agency crafted the cups in a celebratory, colorful, and geometrical manner, staying true to McCafé’s sleek yet bold design style. The cup’s contemporary design contains vibrant hues of pink, green, red, blue, and yellow, with geometric holiday motifs like Christmas trees and snowflakes.
Every year, the Boxer team waits with anticipation to work on the McCafé holiday cups. It is one of our favorite projects, and the work keeps getting better and better. We are building momentum with these new designs based on the success of the 2022 cups, which got us to win 6 design awards!