The MONOPOLY® Game at McDonald’s makes its comeback to the US in new tech-integrated campaign by tms

For the first time since 2016, the MONOPOLY® Game at McDonald’s made its highly anticipated return to restaurants across the U.S. on October 6, in a new, integrated 360° campaign by tms. This year’s program marks a bold evolution of the beloved game, introducing two ways to play with a new in-app experience designed to drive customer engagement and loyalty. 

tms has played a pivotal role in reimagining The MONOPOLY® Game at McDonald’s for 2025, developing a dual gameplay mechanic, powered by tms’ proprietary gaming engine technology iWin. This new gaming experience allows fans to participate with physical game pieces or digital game pieces played through the McDonald’s App.* By maintaining the original mechanic while introducing new ways to play, we’re tapping into fan nostalgia while enticing the next generation.  

Customers must first register for the Game in the McDonald’s app to participate. To receive a physical game piece, customers can order an eligible item and peel the game piece off the packaging. To receive a digital game piece, customers can order select items via Mobile Order or by using their Rewards code in the McDonald’s app. Physical game pieces must be scanned in the McDonald’s app, and digital game pieces can be peeled digitally right in the app. In either case, players will instantly win a menu item or loyalty points or collect a property piece. Property pieces can be collected in the app to earn “Property Perks,” which unlock partner offers or rewards. A new in-app Bonus Play also gives customers a second chance to win cash, food, loyalty points, or partner prizes available every minute through 11/2. 

tms secured all prize partnerships, including vehicles, vacation prizes, gift cards, and more.  

In a new development for the US market, tms integrated McDonald’s app technology for the US with Single Sign-On (SSO) and Closed Loop Redemption. These advancements enable instant win food prizes to be revealed and redeemed exclusively through the McDonald’s App, streamlining the customer journey and enhancing convenience.  

tms’ embedded packaging agency, Boxer Brand Design, designed the packaging with Mr. Monopoly as the hero while featuring big-ticket prizes to further entice fans. The retail experience also leveraged the campaign’s visual identity by showcasing Mr. Monopoly with eligible menu items and prizes.  

Learn more about tms’ global support of McDonald’s Monopoly programs, including our recent work for Monopoly in Australia and in the UK. 

*No purchase necessary. Purch. will not improve chances of winning. Monopoly Game at McDonald’s open to residents of 50 US/DC 18+, opted in to Rewards & registered for Game in the McD’s App. Begins 12:00:00 a.m. Local Time (“LT”) 10/6/25, ends 11:59:59 p.m. LT 11/2/25 while Game Pieces last. Get Game Piece with elig. item while supplies last. Some elig. items have physical Game Piece; some earn a digital Game Piece in App. Digital Game Piece earned ONLY IF you 1st register for Game BEFORE ordering elig. item via mobile or using Rewards code. To play without a purchase, request a Game Piece at amoe.playatmcd.com. Deadline to play any Game Piece: 11:59:59 p.m. LT 11/23/25, BUT Bonus Play game ends 11:59:59 p.m. LT 11/2/25. Subj. to Official Rules in participating restaurants, App & at playatmcd.com; see rules for eligibility/entry/prizes & ARVs/odds of winning/prize claim deadline. 1:5 odds to win at Game outset, mostly food prizes. Prizes diminish & odds change as prizes won. Odds of winning Bonus Play prize based on time of in-App play. Max 10 plays/day (based on ET). Void where prohib. Sponsor: McDonald’s USA, LLC, 110 N. Carpenter St., Chicago, IL 60607. MONOPOLY TM, ® & © 2025 Hasbro