tms London appointed as lead agency for O2 Priority

We are delighted to announce our new partnership with O2, who have appointed us as the lead strategic agency for Priority.

The win is one of a number of recent pitch successes for our London agency, who also added BoConcept, Vue, Petronas Lubricants and Warner Bros to their client roster over the past year.

Under the new relationship, tms (formerly The Marketing Store) will lead O2’s Priority partnership strategy, assuming responsibility for the acquisition of new strategic partnerships, as well as managing and developing existing ones.

This will see us work closely with O2’s internal marketing team, as well as their creative and communications partners to drive engagement with the Priority app.

Launched in 2011, Priority has existed as a loyalty programme exclusively for O2’s customers for almost a decade. It was the first of its kind within the telecommunications space, rewarding O2 customers with exclusive perks and experiences.

Priority continues to be the focal point of O2’s customer-first commitment, with tms (formerly The Marketing Store) blending our strategic and creative capabilities to deliver unique, invite-only moments to reward users.

Mark Watson, Managing Director, tms (formerly The Marketing Store) Europe said:

“We are thrilled to be partnering with O2—a brand that truly redefined the meaning and value of loyalty marketing—as they seek to evolve their iconic Priority programme in an ever-evolving sector.

Because we’ve witnessed first-hand how McDonald’s Monopoly has become the most anticipated marketing calendar event of the year, we know just how vital a part effective Partnerships play when it comes to customer-centricity.”

Maya Murrell, Head of Priority and Rewards O2 said:

“We’ve very excited to be working with tms (formerly The Marketing Store) as they share our commitment to putting customers are the heart of everything they do.

Priority is at the heart of our brand and is enjoyed by millions of O2 customers every year. We look forward to collaborating together and offering our customers even more exclusive experiences with our partners in the future.”

Customers can download the Priority app via the app store, or by texting PRIORITY to 2020. For more information, search Priority on O2.