tms develops Sonic the Hedgehog 2 Happy Meal® game

Following the premiere of the film Sonic the Hedgehog 2, Paramount have partnered with McDonald’s to bring the fan favorite to Happy Meal®.

tms (formerly The Marketing Store) concepted and designed the Happy Meal® game, which was then built by a partner agency, Zappar.

The new digital game was designed to be an additional experience to the existing Sonic 2 physical paper game. Unlocking the interactive action is made easy by simply scanning the provided QR code on the Happy Meal® toy.

The concept of this interactive game allows kids to play as Sonic in an augmented maze, they can collect coins, emeralds, boosts and magnets as they play. Try it for yourself by scanning the QR code below.

Tom Foreman, Senior Creative Technologist at tms (formerly The Marketing Store) said, “Since first playing Sonic as a kid, I never would have imagined that one day I’d have the opportunity to build an actual Sonic game for McDonald’s Happy Meal®. My inner child is definitely proud!”

“It was a dream brief to work on and an absolute blast to create an exciting new AR Sonic free-roaming game that brings the Happy Meal® toys and the legacy play we all know and love about Sonic to a new generation of customers.”

The game is now available until the 17th of May in the United Kingdom and Republic of Ireland regions only.

Visit McDonald’s website for more information about the program.