Squishmallows continues the fun for McDonald’s Autumn Happy Meal®!

Poster image of the Squishmallows Autumn Happy Meal logo with characters

Squishmallows will continue the cuddles for McDonald’s new Autumn Happy Meal®! The campaign will run from November 1 to 21 exclusively in the UK and ROI. Squishmallows are internationally bestselling plush which unite children through their colorful personalities!

The program unveils a new collection of plush toys, including Tatiana the Dragon, Benny the Big Foot and Fifi the Fox! The Happy Meal® boxes also feature autumnal motifs and are the perfect setting for your cuddly Squishmallows friends to hang out in.

Along with the Squishmallows toys, kids can enjoy seasonal activity sheets and the latest edition of the Little People, BIG DREAMS® book series, “I Can Be a Brilliant Scientist.” Little People, BIG DREAMS® encourages children to read through motivational and engaging stories in hopes of motivating children to achieve their dreams.

Squishmallows teaming up with Happy Meal® is an absolute win! Squishmallows has broad appeal reaching both kids and grown-ups. Truly everyone gets to relish in the Happy Meal® magic, with adorable autumn-themed toys that have everyone flocking to McDonald’s for a taste of squishy cuteness. It was such fun working on this program.

Kayleigh Schofield
Design Director at tms

tms was responsible for the toy development and packaging of the Squishmallows toys, as well as the development and packaging of the Little People, Big Dreams book series. Our team designed the digital play retail elements, as well as all retail POP materials, including in-store posters, drive-thru banners, digital window screens, activity sheets, flags, and fruit packaging.

Your favorite fall Squishmallows friends won’t be around forever, so make sure to head on over to your local McDonald’s if you are in the UK or Ireland!