Pokémon Happy Meal® is back by popular demand!
Our global program gives kids and families worldwide the opportunity to collect their favorite Pokémon characters and master the game.
We created a unique gaming experience exclusive to Happy Meal® through sustainable toy design and execution, POP signage and packaging designs, and amplification across happymeal.com, which will feature additional activities.
Each Happy Meal® will include four trading cards, a spinner, a coin, and instructions on how to play. With 15 exclusive to McDonald’s trading cards to collect, including 6 shiny foils and 12 different versions of the spinner, coin, and toy packaging, all featuring hero Pokémon characters.
“We are always excited to bring the successful Pokémon program to market. We know kids go crazy for the trading cards, and this time we have introduced a new Match Battle game experience! Due to the magnitude of this program, it’s a truly global effort to make it happen, a big thanks and recognition has to go out to all those involved,” said Geoff Smyrk, VP Global Creative Director at tms (formerly The Marketing Store).
Notably, this is a sustainable toy program, with all premium elements made entirely of fiber or of green polyethylene, depending on the local market. It’s an important step toward McDonald’s larger Happy Meal® sustainability goals, which we’re proud to support.
The Pokémon Happy Meal® is a true demonstration of our ability to execute campaigns on a global scale and adapt elements for different regions, with the packaging and POP signage varying to meet local marketing needs and still encourage a collaborative, gamified experience.
The Pokémon Happy Meal® rolled out August 2nd in the United Kingdom, August 9th in the United States and Canada, and is coming this September in Australia.