My Winning Story launches at McDonald’s
There’s no better time than the start of the year to create new stories. That’s why tms (formerly The Marketing Store) London has dreamed up a new program in the McDonald’s App — My Winning Story — that gives customers the opportunity to create their own epic McDonald’s Story, for their chance to win from 4 prize draws.
From now through to the 20th February, in a customizable and personal experience, McDonald’s UK customers will receive a guaranteed food offer and a chance to win a prize of their choice by entering their story in the app. Prompted through a series of drop-down options, each user will craft a story unique to them before receiving their offer and entry into the draw.