Live Nation’s SVP of Brand Partnerships speaks on the power of loyalty for tms’ Expert Voices series
As part of our Expert Voices Series – a collection of interviews with industry leaders exploring the future of loyalty – we spoke with Mike Berndt, Senior Vice President of Brand Partnerships at Live Nation Entertainment. In our conversation, we explored how loyalty programs can deliver deeper, more meaningful value to today’s consumers.
In his role at Live Nation, Mike leads global brand partnerships that connects brands with fans through the power of live music across the globe.
Hosted by our SVP of Strategy & Experience, Ryan Kite-Hedges, Mike shared advice on how to craft end-to-end loyalty programs that connect consumers with the entire fan journey, from exclusive activations to digital experiences and brand partnerships. He also emphasized how consumer data plays a key role in delivering real-time insights that drive impact.
As people continue to prioritize experiences, the global passion for live music is redefining how and where brands can connect with their customers. We try to help our brand partners use insights to inform their strategies and meet whatever KPIs they may have to elevate that experience to new heights.
Led by tms’ Ryan Kite-Hedges and Sam Woods, Expert Voices brings together leaders across industries to discuss the future of loyalty, consumer trends, and what it takes to build lasting engagement.
Watch the full conversation and hear from more leaders shaping the future of loyalty on Expert Voices.
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