Introducing… The adidas Football Collective

“Sport has the power to change lives. Football can do more and has to do more.”

Today, we are excited to announce the launch of the #adidasFootballCollective, a grassroots community initiative that has been a year in the making from tms (formerly The Marketing Store) and global adidas Football team.

This is adidas Football’s vision for a better world—a new movement committed to creating change through football and empowering individuals, teams, and communities around the globe.

It represents adidas’ commitment to opening up the game to everyone, through long-term investments into football facilities and communities, and will see the brand launch a number of initiatives over the coming years, together with its football partners.

The launch film tells the stories of those who have already seen football change their lives for the better and was produced by Sunshine Agency with Some Such films, featuring stories from Paris, London, Tokyo and North America.