George Vollmer shares how timeless design creates the best logos with Creative Bloq
Creative Bloq’s recent article, “These are the best logos of all time,” brought together insights from some of today’s leading design voices to explore what makes certain brand identities truly timeless. Among the featured experts is George Vollmer, VP Global Product & Creative at tms, sharing his perspective on the best brand logos of all time.
In the article, George discusses the simplicity and lasting impact of Crate & Barrel’s logo that has stood the test of time through its understated elegance and classic typography. His commentary highlights the importance of thoughtful, enduring design choices that create lasting connections with consumers.
Crate & Barrel’s simple wordmark is one of the longest living, unchanged retail logos in the US. Its meaning goes back to the original founders and their desire to bring imported goods to the US.
To explore the full list of iconic logos and insights from other leading designers, read the full article on Creative Bloq.
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