Gemma Dunn speaks at Licensing for Retail Day
On April 19th, Brand Licensing Europe held its inaugural conference Licensing for Retail Day, which took place at Convene, London. The day welcomed delegates from the world of retail and showcased the opportunities available to retailers wishing to take their licensing programs to the next level.
Gemma Dunn, Director of Brand Partnerships and Licensing, took part in a panel discussion called “Licensing chose me” led by Will Stewart, Founder and Managing Director, The Point 1888. Gemma shared her insights and advice for retailers in licensing and emphasized the value of relationships: “Build relationships and trust with the people you have around you.”
“It was great to share my experience of the licensing industry at the inaugural Licensing for Retail Day. There was a real buzz in the room with retailers, licensees, licensors and agents taking time out of their busy days to connect and absorb the information on offer. These events are so important for the industry and really help established brands to thrive and new brands to grow. The support for brands big and small, and for retailers to better understand them, was so refreshing,” said Gemma.
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