Fanatics’ Advertising Executive speaks on building lasting loyalty through fandom culture for tms’ Expert Voices
For the latest installment of Expert Voices – our regular interview series exploring what experts have to say about the future of loyalty and partnerships – we sat down with Jeremi Gorman, Advertising Executive at Fanatics.
Fanatics is a global brand specializing in designing, manufacturing, licensing, and distributing sports apparel for some of the world’s largest sports organizations like the NFL.
In a conversation led by tms’ SVP of Strategy and Experience, Ryan Kite-Hedges, the pair dove into Jeremi’s journey across some of the world’s most iconic brands to her current role shaping the future of sports fan engagement at Fanatics.
The interview explored how Fanatics is redefining partnerships beyond traditional marketing, leveraging sports fandoms to foster loyalty amongst its customers. Jeremi emphasized the importance of tapping into consumers’ passion points to drive engagement for brands.
Successful loyalty isn’t just frequency of purchase—it’s emotional connection, it’s community. At Fanatics, it’s all of those things.
Download the full interview to hear all of Jeremi’s expert insights.
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