Expert Voices: Mugsy’s Founder and CEO speaks on the power of omnichannel marketing
The latest edition of our Expert Voices series is live – diving into the impact of loyalty and partnerships with experts from across the globe.
For episode seven, we sat down with Leo Tropeano, Founder and CEO of Mugsy – the customer-focused menswear brand founded in Chicago.
Hosted by tms’ Director of Experience Strategy, Korey Daunhauer, the pair discussed the power of omnichannel marketing and explored the evolving role of brick and mortar in a world increasingly shaped by e-commerce. Leo made one point clear: physical stores remain a powerful driver of growth.
With omnichannel, the marketing strategy totally changes. If you look at brick and mortar on its own, it doesn’t seem to make sense…but you have huge marketing benefits such as new customer acquisition that brings lifetime value.
Throughout the interview, Leo also underscored the importance of maintaining a strong brand identity, while evolving alongside customer needs without chasing fast-moving trends – this stems from being authentically connected to the customer and their feedback.
Watch the full episode to learn how your brand can harness the power of omnichannel marketing to boost customer acquisition and retention.
Interested in building a better retail experience or loyalty program for your brand? Contact us.
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