The Drum features Mark Watson on crafting a cost-effective pitch
Mark Watson, Managing Director of International Marketing Services at tms, provided insights to The Drum for their piece, “Costly pitches hurt indies – but ‘land and expand’ offers better way to grow.”
Sam Bradley, Senior Reporter for The Drum, interviewed multiple experts to get their take on the best way to keep acquisition costs down and expand business with current clients.
Mark argues that it’s equally important to make sure you’re not trying to upsell and missing out on delivering the current scope.
Check out the full article on The Drum’s website.
Mark is Managing Director, International Marketing Services with a focus on growth of people and the McDonald’s and Portfolio clients around the world (outside of the Americas), through building an inclusive, creative team where everyone can belong and grow.
Somewhat of a tms veteran, over his tenure, Mark has had the opportunity to work in multiple tms and Boxer offices around the world while working with some of the world’s biggest brands.
He has had leadership roles on the global team and held MD positions for the Chicago Agency, Boxer, and most recently was Managing Director, Europe – whose culture, business growth and creative recognition culminated in Campaign naming tms as ‘Best UK Place To Work 2020’, with them also naming Mark as UK ‘Agency Head of the Year’ for the same year.
Mark sits on the Advisory Board for the charity, Power the Fight, and the CEO Advisory Board of the Alliance of Independent Agencies, working with UK partners and charities to better understand and drive equity, inclusion and opportunity in the marketing industry and beyond – recently expanding his journey by appearing podcasts including the live, globally streamed, Fearless Futures podcast to discuss ‘Building Equity into our Products and Processes’ (series 2, episode 6).
Married, with two teenage sons (Monte & Ripley), the only thing he likes more than being an avid running, is talking about being an avid runner.